Andrea Cevenini

Design Leadership

Andrea leads product design teams that deliver meaningful work at the intersection of commerce and technology. Over the past decade, he’s helped grow design teams inside both startups and global companies. He believes strong craft, clear direction, and a culture of trust are what set great teams apart.

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Experience

VP, Product Design

Rakuten ↗

July 2022 – Present

San Francisco, CA

Scaled a high-performing, global design team — growing the team from 8 to 25+ across Product Design, Research, and UX Writing.

 

Led the definition of our company’s experience vision and drove forward key strategic efforts, from new product bets to strategic partnerships.

 

Created space for design to show up with more impact and authority in the organization — through better rituals, positioning and culture.

Director, Product Design

Everlane ↗

July 2020 - July 2022

San Francisco, CA

Established a dedicated design function and transition the team from a contractor model to a centralized organization reporting to the Chief Technology Officer.

 

Built a strong foundation for design, hiring and mentoring 4 full-time designers, introducing research, establishing a career ladder, and rolling out the company’s first design system.

 

Led the replatforming of the digital experience, including a full checkout rebuild that significantly improved conversion rate, with work spanning the full e-commerce journey from discovery to post-purchase.

 

Partnered with Marketing on a company-wide rebrand and the evolution of signature elements like the Price Transparency module — balancing business shifts with brand needs.

Principal Designer

Design Lead
Senior Designer

Designer

IDEO ↗

2011—2020

San Francisco, CA
Munich, Germany

At IDEO, I worked at the intersection of product and brand, leading multidisciplinary teams and client programs. I helped organizations across healthcare, fintech, and CPG define human-centered strategies and turn them into digital products and services grounded in real user needs.

→ Led venture design—including product, brand, and business model—for Foodprint, a first-of-its-kind lifestyle CGM startup later acquired by Medtronic. [Link]

Partnered with Commonwealth Bank of Australia to define a B2B data strategy and design digital tools that help kids build better saving habits.


Helped Zalando define a new company purpose, launch their in-house innovation lab, and scale new ways of working across design, product, and engineering. [Link]

Education

Politecnico di Milano - Milan, Italy (IT)
Master of Science, Communication Design

 

 

Politecnico di Milano, Milan (Italy)

Bachelor of Science, Communication Design

Ensci | École Nationale Supérieure de Création Industrielle - Paris, France (FR)

Master of European Design (Exchange Year)

→ KISD | Köln International School of Design - Cologne, Germany (DE)

Master of European Design (Exchange Year)

Client List

Top ↑

37.7749° N, 122.4194° W

Andrea Cevenini

Design Leadership

Andrea leads product design teams that deliver meaningful work at the intersection of commerce and technology. Over the past decade, he’s helped grow design teams inside both startups and global companies. He believes strong craft, clear direction, and a culture of trust are what set great teams apart.

Email

Linkedin

Download Resume

Switch to ☽ Dark Mode →

Experience

VP, Product Design

Rakuten ↗

July 2022 – Present

San Francisco, CA

Scaled a high-performing, global design team — growing the team from 8 to 25+ across Product Design, Research, and UX Writing.

 

Led the definition of our company’s experience vision and drove forward key strategic efforts, from new product bets to strategic partnerships.

 

Created space for design to show up with more impact and authority in the organization — through better rituals, positioning and culture.

Director, Product Design

Everlane ↗

July 2020 - July 2022

San Francisco, CA

Established a dedicated design function and transition the team from a contractor model to a centralized organization reporting to the Chief Technology Officer.

 

Built a strong foundation for design, hiring and mentoring 4 full-time designers, introducing research, establishing a career ladder, and rolling out the company’s first design system.

 

Led the replatforming of the digital experience, including a full checkout rebuild that significantly improved conversion rate, with work spanning the full e-commerce journey from discovery to post-purchase.

 

Partnered with Marketing on a company-wide rebrand and the evolution of signature elements like the Price Transparency module — balancing business shifts with brand needs.

Principal Designer

Design Lead
Senior Designer

Designer

IDEO ↗

2011—2020

San Francisco, CA
Munich, Germany

At IDEO, I worked at the intersection of product and brand, leading multidisciplinary teams and client programs. I helped organizations across healthcare, fintech, and CPG define human-centered strategies and turn them into digital products and services grounded in real user needs.

→ Led venture design—including product, brand, and business model—for Foodprint, a first-of-its-kind lifestyle CGM startup later acquired by Medtronic. [Link]

Partnered with Commonwealth Bank of Australia to define a B2B data strategy and design digital tools that help kids build better saving habits.


Helped Zalando define a new company purpose, launch their in-house innovation lab, and scale new ways of working across design, product, and engineering. [Link]

Education

Politecnico di Milano - Milan, Italy (IT)
Master of Science, Communication Design

 

 

Politecnico di Milano, Milan (Italy)

Bachelor of Science, Communication Design

Ensci | École Nationale Supérieure de Création Industrielle - Paris, France (FR)

Master of European Design (Exchange Year)

→ KISD | Köln International School of Design - Cologne, Germany (DE)

Master of European Design (Exchange Year)

Client List

Top ↑

37.7749° N, 122.4194° W

Andrea Cevenini

Design Leadership

Andrea leads product design teams that deliver meaningful work at the intersection of commerce and technology. Over the past decade, he’s helped grow design teams inside both startups and global companies. He believes strong craft, clear direction, and a culture of trust are what set great teams apart.

Email

Linkedin

Download Resume

Switch to ☽ Dark Mode →

Experience

VP, Product Design

July 2022 – Present

San Francisco, CA

Scaled a high-performing, global design team — growing the team from 8 to 25+ across Product Design, Research, and UX Writing.

 

Led the definition of our company’s experience vision and drove forward key strategic efforts, from new product bets to strategic partnerships.

 

Created space for design to show up with more impact and authority in the organization — through better rituals, positioning and culture.

Director, Product Design

July 2020 - July 2022

San Francisco, CA

Established a dedicated design function and transition the team from a contractor model to a centralized organization reporting to the Chief Technology Officer.

 

Built a strong foundation for design, hiring and mentoring 4 full-time designers, introducing research, establishing a career ladder, and rolling out the company’s first design system.

 

Led the replatforming of the digital experience, including a full checkout rebuild that significantly improved conversion rate, with work spanning the full e-commerce journey from discovery to post-purchase.

 

Partnered with Marketing on a company-wide rebrand and the evolution of signature elements like the Price Transparency module — balancing business shifts with brand needs.

Principal Designer

Design Lead
Senior Designer

Designer

2011—2020

San Francisco, CA
Munich, Germany

At IDEO, I worked at the intersection of product and brand, leading multidisciplinary teams and client programs. I helped organizations across healthcare, fintech, and CPG define human-centered strategies and turn them into digital products and services grounded in real user needs.

→ Led venture design—including product, brand, and business model—for Foodprint, a first-of-its-kind lifestyle CGM startup later acquired by Medtronic. [Link]

Partnered with Commonwealth Bank of Australia to define a B2B data strategy and design digital tools that help kids build better saving habits.


Helped Zalando define a new company purpose, launch their in-house innovation lab, and scale new ways of working across design, product, and engineering. [Link]

Education

Politecnico di Milano - Milan, Italy (IT)
Master of Science, Communication Design

 

Politecnico di Milano, Milan (Italy)

Bachelor of Science, Communication Design

Ensci | École Nationale Supérieure de Création Industrielle - Paris, France (FR)

Master of European Design (Exchange Year)

KISD | Köln International School

of Design - Cologne, Germany (DE)

Master of European Design (Exchange Year)

Client List

Top ↑

37.7749° N, 122.4194° W